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PRBuild

We're Making PR
Accessible to Everyone

PRBuild started with a simple question: Why does getting press coverage cost $5,000/month when the actual work takes a few hours?

Our Story

We were startup founders who needed press coverage but couldn't afford PR agencies. So we did what everyone does: wrote our own press releases, sent them to PRWeb, and waited. And waited. And got nothing.

$400 gone. Zero coverage. We tried again with PR Newswire. $800 this time. Same result. The releases got "distributed" to websites nobody visits. Real journalists? Never saw them.

So we talked to journalists. We asked them: What makes you actually read a press release? What makes you delete it? The answers were surprisingly consistent:

  • "Most press releases are boring." They're written for the company, not for me.
  • "I can spot AI copy instantly." And I delete it instantly.
  • "Don't blast me." If you're sending to everyone, you're sending to no one.

We built PRBuild to fix these problems. AI does the heavy lifting, but humans make it not sound like AI. Our journalist panel reviews every release before you see it. And we only send to journalists who actually opted in to receive news in your category.

The result? A 23% pickup rate—about 10x the industry average for wire services.

847+
Releases Published
23%
Pickup Rate
16
Journalist Personas
24hr
Turnaround

What We Believe

Quality Over Quantity

We'd rather send one great release to 50 relevant journalists than a mediocre one to 5,000 random inboxes.

Journalist-First Thinking

We built our product by talking to journalists. They told us what they hate about press releases, and we fixed it.

Speed Matters

News moves fast. You shouldn't wait a week for a press release. 24-hour turnaround is our standard.

Fair Pricing

Great PR shouldn't require a $5,000/month agency retainer. We keep our prices startup-friendly.

Ready to Try It?

Your first press release is free. No credit card, no commitment. See the quality before you pay anything.