Frequently Asked Questions

You fill out a simple form about your news (company name, what happened, why it matters). Our AI drafts a press release, humans refine it, and 16 journalist personas review it. You get the draft with feedback, request any changes, then we distribute it to relevant journalists.

Yes, completely free. No credit card required. We want you to see the quality before you pay anything. If you love it, upgrade to a paid plan. If not, you still got a free professional press release.

Typically 24 hours from when you submit your request. Rush turnaround (same-day) is available on the Pro plan.

Just the basics: your company name, what the news is, why it matters, and any specific details you want included. We handle the writing, formatting, and journalist-speak.

Our journalist personas are AI models trained on real journalist preferences across different beats: tech, business, lifestyle, local news, trade publications, finance, and more. Each persona evaluates your release from their specific perspective.

Each persona reviews for newsworthiness, clarity, hook strength, and what would make them actually cover your story. You get specific suggestions like "add metrics in paragraph 2" or "the lead buries the news."

Different journalists care about different things. A tech blogger wants specs. A business reporter wants revenue impact. A local news editor wants the local angle. 16 perspectives means your release is optimized for multiple audiences.

Starter ($9/mo): 1 release/month, journalist panel review, one revision round. Growth ($19/mo): 3 releases/month, everything in Starter plus priority turnaround and detailed analytics. Pro ($39/mo): 5 releases/month, everything in Growth plus rush delivery and dedicated support.

Yes, you can change your plan at any time. Upgrades take effect immediately. Downgrades take effect at your next billing cycle.

No, releases don't roll over month to month. This keeps our pricing low. If you consistently need more releases, the Pro plan (5/month) may be a better fit.

No contracts. Cancel anytime with one click. We're month-to-month because we want you to stay because you love the product, not because you're locked in.

We send your release to journalists who have opted in to receive news in your category. Unlike wire services that blast to everyone, we target journalists who actually want news like yours.

Our pickup rate is 23%, measuring journalist engagement within 7 days of distribution. This includes opens, clicks, replies, and coverage. The industry average for wire services is around 2%.

No one can guarantee coverage—journalists make their own decisions. But we dramatically improve your odds with better writing, journalist feedback, and targeted distribution.

Every release is published on our public Showcase (prbuild.ai/showcase), distributed to our journalist email list, and sent to category-specific newsletter subscribers.

Request unlimited revisions until you're happy. Seriously, unlimited. We'd rather revise 10 times than send something you're not proud of.

The initial draft uses AI, but every release is refined by humans and reviewed by our 16 journalist personas. The final product doesn't sound like AI—that's the whole point.

Yes! Visit our Showcase to see real published releases. You can also check our examples page for annotated samples that got coverage.

PRWeb charges $400+ per release for distribution only—you write it yourself. PRBuild starts at $9/month and includes writing, journalist feedback, and distribution. See our full comparison at /compare/prweb.

ChatGPT writes press releases that sound like AI. Journalists spot them instantly and delete them. Our process includes human refinement and journalist persona feedback specifically to make releases that don't trigger that "AI garbage" instinct.

PR agencies make sense if you have $3,000+/month budget, need ongoing media relationships, and want strategic counsel. PRBuild is better if you need occasional press releases done well at startup-friendly prices.