Answer 23 yes/no questions about your press release and get a score plus personalized recommendations to improve your chances of getting coverage.
Journalists need a reason to cover you today, not next month. Tie your release to a launch, milestone, trend, or timely event.
Avoid Fridays, holidays, and major news days. Tuesday through Thursday mornings get the highest open rates from journalists.
A spray-and-pray approach gets you blocklisted. Research which journalists cover your beat and what they've written recently.
A release that tries to appeal to everyone appeals to no one. Pick one audience and write directly to them.
Journalists need numbers to make a story credible. Prepare specific metrics, growth figures, or third-party validation before you start writing.
Ask yourself: would you read this story if it wasn't about your company? If the answer is no, rethink the angle.