Distribution
When your release is published, it reaches journalists through multiple channels. Here's how distribution works and what metrics you can track.
Distribution Channels
PRBuild Showcase
Every published release gets its own page on the PRBuild Showcase — a public, SEO-optimized directory of press releases.
- Permanent, shareable URL for each release
- SEO-optimized with structured data markup
- Category-based browsing for journalists
- View count and share tracking
Journalist Newsletter
Journalists subscribe to PRBuild by industry category. When your release is published, it's included in the next newsletter for your category.
- Journalists self-select their categories and beat
- Email verification ensures real journalist addresses
- Immediate, daily, or weekly digest options
- Direct click-through tracking per release
Your Own Outreach
Use the shareable link to include your release in your own emails, social posts, and media pitches.
- Professional, hosted release page you can link to
- Open Graph tags for social media sharing
- No paywall — anyone can read the full release
- Embed-friendly for company newsrooms
Platform Stats
Percentage of releases that receive journalist coverage or follow-up inquiries.
Total releases distributed through the PRBuild platform.
Verified journalists receiving releases in their preferred categories.
AI personas that review every release before it reaches real journalists.
Tracking & Analytics
Each published release includes basic analytics visible on your dashboard:
Views
Total page views on your Showcase release.
Shares
Number of times the release was shared using the share button.
Journalist Clicks
Clicks from the journalist newsletter to your release page.
Published Date
When your release went live on the Showcase.