How It Works
From submission to publication in five steps. Most releases are ready for your review within 24 hours.
1
Submit Your Details
Fill out our intake form with your company info, news hook, key facts, and quotes. Takes about 5 minutes.
- Company name, website, and industry
- What you're announcing and why it matters
- Key facts, figures, and quote sources
- Media contact info and desired call-to-action
2
AI Drafts Your Release
Our AI engine generates a professional press release based on your input, including headline options, subhead, and full body copy.
- Multiple headline options to choose from
- AP-style formatting and structure
- Boilerplate and contact section
- Visual and distribution suggestions
3
Journalist Panel Review
A panel of 16 AI journalist personas evaluates your draft from different perspectives — tech reporters, editors, industry specialists, and more.
- Each persona rates newsworthiness and clarity
- Specific feedback on what works and what's missing
- A synthesis of all feedback into actionable notes
- Contrarian recommendation for bold improvements
4
Review & Revise
You receive the polished draft with journalist feedback baked in. Review it, request changes, or approve it as-is.
- Side-by-side view of draft and feedback
- Request specific revisions with comments
- One revision round included with every plan
- Quality review ensures final polish
5
Publish & Distribute
Your approved release is published to the PRBuild Showcase and distributed to journalists who opted in for your industry.
- Live on the public Showcase page
- Included in the journalist newsletter
- Shareable link for your own outreach
- Track views, shares, and journalist clicks